I did all the research and finally got an appt with a qualified company. Make a great contact, develop a working relationship,get em stoked and BAM! This is the statement I get...
This is probably the most common situation I find myself in with new clients, "What I really want for my campaign is this, but what I can afford is another."
Now here is where the work comes in.
I would like to open up a conversation about how we(sales and marketing professionals) can not only meets the client’s needs but exceed their wildest expectations while "working on a beer budget.....
Tuesday, June 9, 2009
Monday, June 8, 2009
Hello I AM Luke Mullins
Using technology and social media sites to interact with your direct market segments is the hottest thing going right now. I am working as an advisor with Noodlehead Studios. We are in the process of developing cutting edge ways to better deliver your message. Coming soon we will introduce two new products that will change the way we introduce ourselves and our products. Having a unique way to help develop a great first impression is critical in todays fast paced networking enviroments
Wrapping up the competition 4
Materials and Warranty
What materials do you utilize for wrapping a vehicle?
The materials used by Graphics Central, Inc. are the highest quality 3m vinyl adhesive, designed for outdoor use with UV inks and laminates to help prevent fading and cracking over time. The durability of these materials can range from 1 to 5 years depending upon the climate and how you care for the wrap.
Do you offer a guarantee or warranty of any kind?
Yes, we offer one-year warranty on the installation, one-year on the material applied to the windows and 3 years on the wrap material but the wrap warranty will depend upon the customer’s care of the vehicle and the outdoor conditions.
Vehicle Types to Wrap
Do you wrap anything other than vehicles?
Yes, we have wrapped trailers, semi-tractor trailers, boats, buildings, storefronts, awnings, windows and more. If the surface you desire to wrap has enough adhesion for the vinyl, a wrap is possible. Just let us know what you want to wrap and we will make it happen.
Will you wrap a leased vehicle?
Yes, as long as you have permission from the leasing company to wrap the vehicle. Like any other vehicle, the wrap can easily be removed by one of our professionals at the end of your lease without damage to the vehicle’s paint in preparation for turn in.
Does a vehicle have to be a certain color to work?
No, unless we are doing a partial wrap and the color will show as a part of the design. A full wrap covers all painted surface area of the vehicle and is not an opaque material, therefore, you cannot see the original paint color of the vehicle. Areas such as chrome bumpers, grilles and trim are generally not covered. Vehicle color generally does not matter but if you have a light color vehicle and dark wrap, edges and hinges may be slightly visible after installation. The same applies to the opposite and keep in mind that window coverage is subject to state and local regulations. A black vehicle often works best as it seems to hide any areas that don’t match the vinyl graphics but as stated, any color will work and a design can be created to tie into that color.
Does the vehicle have to be a certain model to work?
No, any vehicle can be wrapped. However, certain makes and models are less expensive and easier to wrap than others. Vehicles with smooth (less curved) body panels and minimal curves work the best for wrapping.
Wrapping up the competition 3
Removal of a Wrap
Can a vehicle wrap be removed?
Yes, the wrap can be removed from a personal or leased vehicle but we suggest a professional installer from GCI remove the vinyl wrap from your vehicle. Attempting to remove it yourself may cause damage to your vehicle’s paint. Removal fees are additional.
Will a vehicle wrap damage my vehicle’s paint upon removal?
No. When applied and removed properly, OEM or factory paint is not affect by our wraps and in fact protects your paint from minor abrasions and some UV exposure. In our experience, the only time a vehicle’s paint may be affected is if the condition of paint at installation is less than the original factory quality. Paint in poor condition may peel when the vinyl is removed. Therefore, no guarantees are provided for aftermarket or poor conditioned paint and wrapping the vehicle is at the owner’s risk.
Longevity and Care for a Wrap
How long will a wrap last on my vehicle?
Our wraps will normally outlast the vehicle. You can expect your wrap to last 3-5 years or longer, providing you are careful about care and washing and the vehicle is not in extreme outdoor conditions.
How do I care for my wrap?
We recommend hand washing only. Avoid high pressure, power washing and be careful never to use an ice scraper on window graphics. Avoid harsh chemicals of any kind as they can deteriorate the laminate on the vinyl adhesive. Do no wax your vehicle or use Rain-X® on the windows. Sweeping or brushing off the windows with a soft broom and the use of a rear defroster will not damage your window wrap. There are specially designed products to clean and polish
vinyl graphics if needed. Please wait at least 3 weeks before washing your vehicle on any newly installed wrap.
Wrapping up the competition 2
The Process of Wrapping a Vehicle and Artwork
What's involved in a Vehicle Wrap? Vehicle wraps, including bus wraps and fleet wraps, are comprised of three phases.
1. The first is the design phase which includes getting accurate measurements for the vehicle and actual design of the graphics to be applied.
2. The second is the production phase where the graphic is printed and then laminated to protect the vinyl from abrasion and UV rays that can cause graphics to fade over time.
3. The third is installation, where the vinyl is actually applied to the
vehicle. Our team of professional, certified installers will apply the vinyl, laminated adhesive to your vehicle. In some cases there may be a fourth phase, the removal of the graphics if requested.
Do you help design the vehicle wrap?
Yes, we can provide the total design for your wrap or work with you to enhance your own artwork. Our competent designers will make sure that your vehicle effectively promotes your company and its products and services. What kind of artwork is needed for a wrap?
High-resolution artwork is needed for a wrap. Many non-vector art files such as TIFF, JPG, and GIF result in poor quality when printed at a larger scale. We recommend files set at 100dpi at final print size for these pixel-based graphics. We will ask that you supply an EPS file of your company logo. You have the option of supplying digital photos that you want
integrated into the design. If you do not have photos, we can offer stock photography for additional fees. We will assist you in gathering proper file types at the best resolution to ensure the highest quality print for your application.
What else do you need to proceed with an accurate wrap?
We ask that you please send us “straight on” digital photos of all 4 sides of your vehicle. This will allow us to visually compare your vehicle with the information provided. For accuracy, these photos will allow us to foresee any installation/design issues that may potentially arise due to differences in our template and the actual vehicle itself. Issues may arise with items such as door bumper guards, spare tire locations, chrome or textured plastic, or any other detail which may distort the design.
How long does it take to complete the wrap process?
We estimate approximately 14 days for the entire process as outlined above. The timeline can be affected by design development delays/approvals and installation in a remote location. The wrapping process takes approximately 1-2 days depending on the intricacy of the design and the size of the vehicle.
How and where do you install my wrap?
GCI has a network of certified and experienced wrap installers nationwide. We can have our installers come to your location if you have a suitable indoor facility (about 4-5 ft. around the vehicle in the enclosed area). We also have enclosed locations where you can bring your car to have your wrap installed. Please contact your sales representative to arrange for installation at a convenient location.
Is there anything I need to do to prepare my car to be wrapped?
Yes, we require that all vehicles be washed and free of dust, wax, mud, Armor-All and other chemical agents that may prevent the vinyl from adhering to the paint surface. We would like the car washed and clean, but not waxed under any circumstances.
What's involved in a Vehicle Wrap? Vehicle wraps, including bus wraps and fleet wraps, are comprised of three phases.
1. The first is the design phase which includes getting accurate measurements for the vehicle and actual design of the graphics to be applied.
2. The second is the production phase where the graphic is printed and then laminated to protect the vinyl from abrasion and UV rays that can cause graphics to fade over time.
3. The third is installation, where the vinyl is actually applied to the
vehicle. Our team of professional, certified installers will apply the vinyl, laminated adhesive to your vehicle. In some cases there may be a fourth phase, the removal of the graphics if requested.
Do you help design the vehicle wrap?
Yes, we can provide the total design for your wrap or work with you to enhance your own artwork. Our competent designers will make sure that your vehicle effectively promotes your company and its products and services. What kind of artwork is needed for a wrap?
High-resolution artwork is needed for a wrap. Many non-vector art files such as TIFF, JPG, and GIF result in poor quality when printed at a larger scale. We recommend files set at 100dpi at final print size for these pixel-based graphics. We will ask that you supply an EPS file of your company logo. You have the option of supplying digital photos that you want
integrated into the design. If you do not have photos, we can offer stock photography for additional fees. We will assist you in gathering proper file types at the best resolution to ensure the highest quality print for your application.
What else do you need to proceed with an accurate wrap?
We ask that you please send us “straight on” digital photos of all 4 sides of your vehicle. This will allow us to visually compare your vehicle with the information provided. For accuracy, these photos will allow us to foresee any installation/design issues that may potentially arise due to differences in our template and the actual vehicle itself. Issues may arise with items such as door bumper guards, spare tire locations, chrome or textured plastic, or any other detail which may distort the design.
How long does it take to complete the wrap process?
We estimate approximately 14 days for the entire process as outlined above. The timeline can be affected by design development delays/approvals and installation in a remote location. The wrapping process takes approximately 1-2 days depending on the intricacy of the design and the size of the vehicle.
How and where do you install my wrap?
GCI has a network of certified and experienced wrap installers nationwide. We can have our installers come to your location if you have a suitable indoor facility (about 4-5 ft. around the vehicle in the enclosed area). We also have enclosed locations where you can bring your car to have your wrap installed. Please contact your sales representative to arrange for installation at a convenient location.
Is there anything I need to do to prepare my car to be wrapped?
Yes, we require that all vehicles be washed and free of dust, wax, mud, Armor-All and other chemical agents that may prevent the vinyl from adhering to the paint surface. We would like the car washed and clean, but not waxed under any circumstances.
Wrapping up the competition
Wrapping vehicles is something that for a long time was a fleet driven market. More and more we are seeing small to medium sized business using there company vehicles as a means to market their business and services. Do you know a vehicle wrap is???
What is a Vehicle Wrap?
A large vinyl graphic or decal that is applied over the original paint of the vehicle. It is a graphic design developed by our staff with your input, then printed on a special 3M vinyl with lamination, and directly applied or “wrapped” on a vehicle by professional installers nationwide. Vehicle wraps are an alternative to custom paint jobs and is not only more cost effective, but will provide more pop, detail and impact that paint. However, a wrap does not provide for
covering 100% of the vehicle, because some areas are not conducive to adhesive vinyl such as cracks, expansion joints and seams. Therefore, a wrap is not a perfect piece of art when viewing up close but the impact on the road is undeniable.
Are wraps applied to the windows?
Yes, but window wraps are printed on a special perforated vinyl called “window perf” with tiny holes in the substrate that allows the driver to see through the windows. From the inside of the vehicle, visibility is similar to window tinting to the driver. Our material is laminated, which protects from color fading, abrasion and keeps dirt and water from getting into the perforation.
This is just a quick overview. Over the next several days I will be taking you through the process. From start to finish how and why you should consider wrapping your vehicle.
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